I like both of your submissions, #18 and #22 for different reasons. They are both done well. #18 I like that font and the use of the check mark in "i". Both submissions missed the mark on the monkey's feet. #18 doesn't show tail or foot use, but I also like the balance of overall layout.
I'm sorry, I don't know specifically which direction to take this, but hope some of the feedback helps. Btw, the latest submissions, I didn't care for the peach fuzz.
#43 is a better layout for the house than #22, but #43 loses the use of tail.
Also, I'm advising everyone against the slogan as it doesn't add value. This will allow more focus on other elements.
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I'm sorry, I don't know specifically which direction to take this, but hope some of the feedback helps. Btw, the latest submissions, I didn't care for the peach fuzz.
#43 is a better layout for the house than #22, but #43 loses the use of tail.
Also, I'm advising everyone against the slogan as it doesn't add value. This will allow more focus on other elements.