Thanks for your contributions. I don't feel this logo has balance. It's too heavy. I don't like the be more do more. The letter are better but seem very generic. Thanks again though
The mark is cool. You should probably go gradient on it though with more f a red orange like the others posted. However, I feel there should be more meaning that just an F. The FIT SF font is too weak. Need more aggressive
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I understand, let me see if I can come up with something more balanced.
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I've uploaded two revisions of this mark with a more aggresive font style and a deep red orange: #94, #95.
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I was inspired somehow by Reebok Crossfit logo. :)
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The writing of the text "Fit SF" is custom hand-drawn, to give a look of boldness, speed and strength, only the slogan being written in a font.