Fit Plus WearLogo Design Contest

Hey guys,

Here is my initial design idea for the Fit Plus Wear brand. I wanted a stand-alone icon that you could put on tags and other things, so I combined the "F" with an actual "+"... I look forward to hearing what you think.

#45: standard horizontal icon/wordmark combo
#46: standard horizontal icon/wordmark combo w/ slogan
#47: vertical version of icon/wordmark/slogan

As you can see, there are multiple ways you can utilize this one logo. It is essentially like having three logos in one!

And here is a shield idea, utilizing the F+ mark I created: #48, #49

This makes it feel more cohesive and strong as its own mark. It also reflects the strong quality of your apparel.