Fit Fab MomsLogo Design Contest

Thanks for reviewing my entry.
This is a unique illustration for your logo design – incorporating modern, fun typographic treatment - combined to make an eyecatching logo design. This also works perfectly well in one color so that it could be embroidered or screen-printed on clothing, towels, etc. I'll upload a one color version also.

(This comment references Entry #27)

one color version.

(This comment references Entry #28)

like the fit fab font, not a big fan of the image. we want to exude "fabulous" more than "fit"

Revised with star - sassy military look.

(This comment references Entry #33)

Alternative design.

(This comment references Entry #34)

New concept.

(This comment references Entry #35)

To give you an idea of how the design can work on a gray background. It's flexible.

(This comment references Entry #36)

An example of how this works in one color without loss of the idea - great for t-shirts or one color print jobs.

(This comment references Entry #37)

like 33 and 35.

plz throw a tiny gray star in the middle of 33 and put moms below fit fab

lose slogans on all designs

on 35, like the star, like the fonts but it seems hard to read. can that be made more legible? thanks,

Revised as requested – looking a lot more cohesive.

(This comment references Entry #50)

Revised - I think this is easier to read - let me know if you have any concerns with it. Thanks.

(This comment references Entry #51)

on 50, plz make the middle gray start just a bit bigger. also, try a new mom's font. like the fit fab font, not thrilled about the moms. also, what about the layout fit logo fab moms under? thanks

oh...and on 51, like the font on fit fab but still don't need the swooshy t and the a can connect to the b i think.

Revisions – option with heavier fitfab text. I think it balances well with the star.

(This comment references Entry #69)

New Mums text.

(This comment references Entry #70)

Correction - there was an error on those last two.

(This comment references Entry #71)

New.

(This comment references Entry #72)

This is another concept I have finally put the finishing touches on.

(This comment references Entry #73)

Rvision - "t" and "a" changed. And slightly heavier weight to the FitFab.

(This comment references Entry #74)

that's the mom's font i've been looking for!

what i meant by star in middle is the logo between the t and f of fit fab. i know it makes it kind of long but just want to see.

also not sure we want the font to be pink and gray...maybe just black w moms in pink?

our favorite star is 71, fit fab font is 74, and mom's font 71

we also really like the other designers silouette w a woman having both hands in the air like she's having a blast which is what we were going for in our brief.

great, thanks for the info – I'll update and give you a couple of versions (text colors).

as for the silhouette – I will see what I can do on that. Making sure not to be similar to the other designer's. You did mention that as part of your brief so that's cool for me to use that idea.
(fyi, we need to respect eachother's creative ideas around here so I need to make sure it's not too close to that design)

not just a star in the middle, the star logo above the text.

I think the two script styles clash a bit - see what you think.

(This comment references Entry #80)

Okay, got you

I don't know that they clash...but maybe mom's in print? what about FFM over the star logo? The star logo w wings is attractive and we can use it as our symbol and write FFM or fit fab moms spelled out over/around it somehow but always keeping the logo the same. that simplicity is what i love about this logo. what about making the logo a little smaller too in between fit fab?

(Just woken up here! I'll get a couple of options done for you right now)

I made the FitFab slightly heavier so that it's stronger and this has made it less of an issue with the Moms - in fact I think they go well now - it feels alive. I will try a print Moms just to see how that feels.

I'll try the FFM - as you say the star works really well as a stand-alone logo. I'm glad you ditched the ones with figures inside - looking at them now they were too cluttered - simplicity rules here.

Star reduced in size.

(This comment references Entry #119)

Star smaller again (not touching other type)

(This comment references Entry #120)

Print "Moms"

(This comment references Entry #122)

"FFM"

(This comment references Entry #123)

FFM star above layout.

(This comment references Entry #124)

Something new to consider...

(This comment references Entry #126)

FFM star.

(This comment references Entry #128)

Slightly heavier "FFM" in the star.

(This comment references Entry #131)

what would the "m" look like if you kept it w the same script family as the FF?

on 126 lose the ffm in the middle and make text just a bit smaller or star a bit bigger. kind of like this.

The Mums is actually the same font family as Fit Fab - I've made it heavier here so it's exactly the same weight. I have modified the "F" in Fit Fab.

(This comment references Entry #143)

Revised - I've added the heavier Moms as well.

(This comment references Entry #144)

hi, just checking in – are you happy with that latest design you have at #1?

If there's anything I can do for you to revise any of my designs please just get in touch.

GOOD LUCK.

If you ever need a graphic designer feel free to contact me at studio@charcoallogo.com