in 117 the word promotions is broken down subliminally into two parts pro motions (through slant) to indicate expert (your guidance, you are the pros) and forward moves/movement/activity. The motion indicating underline (through the disappearing gradient) on part of the word reinforces that.
btw,if you ever see any of my entries you would like to see variations on any of my entries (fonts, colors, additions/subtractions, suggestions....) please ask. Happy to do. Thanks. C
movement connotations in the logos can also stand for progress, positive direction. Had one other variations i just missed loading in time, so if i am in the top 5 will go ahead and upload it as well.