FinevoLogo Design Contest

Thank you!

This is great!
Can you please add Lending Group below?
Thanks,

Italicising ties the whole word into the movement and direction of the arrow.

New option.

This one has slightly more of a gap at the top of arrow (between arrow and "o" itself). I think it emphasises the arrow a little better than other version.

The new idea. What this does is creates the arrow as a separate shape. This makes the logo more flexible for use in any media (such as printing, embroidery on clothing, printing on things like pens, engraving... etc.)
It also means the arrow could be used as a stand-alone graphic in promotion, somehow. It just gives the option of pulling it out or changing its color.

Not that there is anything wrong with the gradient arrow option... because it does have a certain look that might be a better fit.

Looking at caps EVO now... be in touch soon.

Hello, No problems at all. I'll firstly add the new concept then I'll do the caps EVO version and have that up an hour or so afterwards.

Yes, font is available for purchase.

Hello Charcoal, Thank you! Please send me your additional concepts. Also could we try with the Fin and make the EVO caps? The issue we are having is that a lot of peoples feedback is that they see the word fine when they should be seeing fin and evo. Also, is this a purchased font? We are just wondering since since we would want to add different taglines, Lending Group, etc?
Thanks,

Hello,
I have an additional concept - a new treatment of the "o" - if you would like to see it I would have to ask to be moved (temporarily) to number one rank - sorry to ask, it's just that I am quite excited and think you might like it.

Regards, Charcoal

Thank you!

I've loaded two upper case — this one is more spaced out.

I'll have that done soon. Thanks

Thank you. We definitely like it better with the darker FIN. Could you please send it with the darker FIN and a different one with the evo in lowercase?
Thanks,

From my perspective, the arrowed 'i' interrupts the flow and quick readability of the word somewhat.
See what you think though.

Not wanting to leave a stone unturned, I've tried the upper case with the two color split on FIN/EVO.

Note, I've kept the arrow as a dot — if it's joined to the "i" itself, it reads like an L.

Sorry, wasn't sure if you meant both i-dot AND "o" arrow — here it is just in case.

.com underneath for comparison.

Stand by!

We would like to see what that looks like!

Thanks,

Could you also perhaps incorporate the arrow head dotting the i?

Thank you Charcoal! Can you please put a .com on the end and send that in?
Thanks,

This one is a touch darker still on the Fin and arrow head, and the arrow head is a fraction bigger.

Here's that update.

Sure, will do.

Could you please send this with the same Fin color in #237?

After looking at the design I was considering how to subtly emphasise the "evo" — I've put the arrow on the 'e' and this creates an emphasis which helps read it as finEVO.
It's also a natural progression of the tail of the e.

Anyway, I hope this adds something useful to the mix. If you'd like to discuss please comment on any design. Thanks!

I've added some new color options — I think the two-tone is working well too, maybe it gives that extra nudge to read the name as Fin-evo.

If there is anything there that you'd like to see fine tuned just let me know.
I have not created anything in reds, oranges or green as I did explore but felt they lacked the "security" and "strength" that you're after.
The lower case option definitely gives a user-friendly, approachable personality to the design.

Look forward to any feedback.
Thanks a lot!

Hi, sure, leave it with me.

Hello! Thank you for the all caps options. We actually prefer the lowercase that you originally submitted. We think it looks good alone as well as with the Lending below it or with a tagline in all caps. We would however like to see some different colors as well as combinations including make the FIN the same color as the arrow so there is a bit of contrast.

Thanks!

Hello there. Sure can. Is the colour looking ok - happy to add another option if you have a preference.

Hello, Could you please send us this logo in all caps? We would like to see what that looks like please.