Thank you for your great design Revotype,
Very cleaver how you have designed a swimming pool to look like an F. However I prefer designs without the letter F.
At this stage I don,t know exactly what I want which is why I am leaving it up to you designers to come up with something great. However I can say that I am after something strong and bold. If feasible I would also like to see a splash of color to give the logos a slight lift. Colors I like with blue are; red, orange and green. You can use any one, or all of these color in combination if you wish.
I have updated my brief which explains the above.
I apologize for not providing any additional help.