FidoLogo Design Contest

35 is much closer. Would like to see more font ideas.

Let me know your feedback on the font choices. Thank you!

Do you prefer the mascot to be just the face?

The new designs have the greeting cards as part of the dog's face. This is to further simplify the design which you requested.

I missed your last question- we're open minded about the face. We've seen really cool ideas what that feature either face or body. I think the dog is closer than the card-based face.

Thanks for the feedback. So it is just a simple dog mascot. No need to incorporate the service of automated greeting card sending?

Definitely want to have a connection to the service. The app should be flexible for service expansion too (such as flowers and gifts). Also looking for the logo translate well as an app icon.

let me know what you think about #135.

I love all the new ones.... Especially 138. Can you show that with flowers/gift, and as a standard logo (outside the icon setting)

I love all the new ones.... Especially 138. Can you show that with flowers/gift, and as a standard logo (outside the icon setting)

Same with 135

Hello Jeff, let me know what you think of the new designs.

135 is great as an icon but doesn't translate well as a logo so far (might be the ears). The other is phenomenal. Can't wait to review with my team.

Can we see 138 as the logo (not the app icon)

Yes. Please see #146

I've also added #147 #148 with different items for future expansions.

The use of negative space on 155 is amazing

Thank you for your feedback. Appreciate it.

With #155 - we love him. We're also looking at personifying the character, similar to how to mail chimp leverages the chimp. Can you help us see how that could work?

Thanks for your feedback. I will upload the designs in a few moments.

thanks Jeff, please see #157 #158 #159 #160 for the different look of the mascot.

gotcha!

Also - the font on 134 is really cool. Can you share a version where the color on the O is inverted (the O is a solid black and the words are white)

no problem. Please see #161 for the changes.

Did you pull down the personifying examples? My team was still reviewing and comparing those

so sorry. i will re-upload now.

Hello Jeff, I've re-uploaded the personifying examples just now.

Hello Jeff, may i know the feedback from your team on the personifying examples that i uploaded?

Had really good feedback, especially on 175. We're running surveys now with our tarry users to see how they respond to the top 4 concepts.

Youve been great to work work with so fat

One more request: #150 holding the card (and if you have time how it would look holding flowers or a gift).

no problem. Please see #184 #185 and #186

Awesome! The gift holding worked really well.

Both our survey and founding team are torn between 150 and #163 (bombas character-based logo), with #163 leading by a small margin. The edge has been driven by the personality that's shines in the character. An example that's been referenced is MailChimp.

You are my favorite designer to work with so far because your work has been really good, you've been SUPER responsive, and it seems like you really dig the idea and have gotten behind our idea.

I'm curious to know if you have an idea of how the logo might be able to come alive as a more emotional mascot - as an enhanced character to support the simpler, clean logo. The idea is that the more fun/emotional mascot could be used in blog posts and interactive media content almost like a friend of our user.

Does that make sense?

Awesome! The gift holding worked really well.

Both our survey and founding team are torn between 150 and #163 (bombas character-based logo), with #163 leading by a small margin. The edge has been driven by the personality that's shines in the character. An example that's been referenced is MailChimp.

You are my favorite designer to work with so far because your work has been really good, you've been SUPER responsive, and it seems like you really dig the idea and have gotten behind our idea.

I'm curious to know if you have an idea of how the logo might be able to come alive as a more emotional mascot - as an enhanced character to support the simpler, clean logo. The idea is that the more fun/emotional mascot could be used in blog posts and interactive media content almost like a friend of our user.

Does that make sense?

Awesome! The gift holding worked really well.

Both our survey and founding team are torn between 150 and #163 (bombas character-based logo), with #163 leading by a small margin. The edge has been driven by the personality that's shines in the character. An example that's been referenced is MailChimp.

You are my favorite designer to work with so far because your work has been really good, you've been SUPER responsive, and it seems like you really dig the idea and have gotten behind our idea.

I'm curious to know if you have an idea of how the logo might be able to come alive as a more emotional mascot - as an enhanced character to support the simpler, clean logo. The idea is that the more fun/emotional mascot could be used in blog posts and interactive media content almost like a friend of our user.

Does that make sense?

Hi Jeff, thanks for your comments.
Yes, for social media use we can details on the mascot like simple eyebrows and a maybe a mouth to better convey emotions and also have the mascot in different angles as well.

like when you're watching a Pixar movie credit. The animation for the credits often uses simplified versions of the characters.

Yeah - Pixar is a great example! Is there time to show the more friendly mascot version of that?

Hi Jeff, is it possible to put #150 in the 1st place again so i can upload the enhanced version now?

at this point of the competition, only the one who is on the top spot can upload new designs.

just flipped it

i'd work with the expressions more - both cases the expressions are hard to pin point. Think "smile". Mailchimp would be a great example, same with #150 or even the cool whitespace logo you did

Hi Jeff, can you flip the rankings again so i can upload?

Glipped

Thanks! Please see #197 #198 #199 #200

Hi Jeff, can i get your feedback on the new designs?

The face shading on 197 & 201 is weird for us. 198 was a better smile.

The personality on the others was ok too. Still waiting on more detailed feedback.

Hi Jeff, I took another try at the mascot's smile. Please see #202 #203 and #204. Let me know if you like them.

These are much better!

Hello Jeff, are the rankings final already?

Nope. you guys have done incredible work. Our survey is still running and it's practically neck and neck.

Thanks Jeff for the update. Appreciate it.