Fidel & CoLogo Design Contest

I've used the ampersand as a focal point and divider between the Fidel and Co, a playful emphasis on the Co really.

This design will work at any size, without loss of detail. Perfect for signage, embroidery or screen print.

I've shown in white on black here, perhaps for aprons of package labels.

Heavier weight -- a little more like a vintage coffee transport crate.

Clean version, with a unique ampersand.

For comparison — a different style of coffee steam rising from cup.

A few options for tag line. I think in a straight line feels cleaner, and perhaps the shorter wording too – see what you think.

Without saucer...

Sure, leave it with me. Thanks.

Can you play with options to replace the coffee bean? I’m open to what that looks like (coffee mug, etc). Also, can we add a tag line at the bottom? 1) Extracting the ultimate coffee experience, 2) The ultimate coffee experience, etc.

Classic / luxury with raw edge in the quite blocky text (harking back to a wooden coffee box typeface).

White version to show how it might look on aprons or other media.