Fat Puppy MarketingLogo Design Contest

Logo Design Contest
Contests / Fat Puppy Marketing

Fat Puppy Marketing has selected their winning logo design.

For $275 they received 104 designs from 16 different designers from around the world.

Withdrawn

3rd
#63

Withdrawn

6th
#46

Withdrawn

New
#93

Withdrawn

New
#94

Withdrawn

New
#71

Withdrawn

New
#70

Withdrawn

New
#69

Withdrawn

New
#65

Withdrawn

New
#64

Withdrawn

New
#62

Withdrawn

New
#61

Withdrawn

New
#48

Withdrawn

New
#47

Withdrawn

New
#45

Discussion

 
Josh,

Thanks for your designs! What an amazing puppy - and such a hilarious detail to have his weight tipping the text. I also like the blue. The drawback for me is the "Fat Puppy" typeface - I worry that it makes the overall design seem too homespun and not professional enough. Could I see some other options?

Thanks,
Ashley
12 years ago
 
Logo Designer
Thanks Ashley! :) I was a little worried that it might not be serious enough - I already have some other type faces in mind - I'll have them up in a few minutes. Thanks for your feedback & consideration!

josh
12 years ago
 
Logo Designer
#47 / #48

Here a re couple different directions for type. If you like, for instance in #48, the serif typeface, but not that PARTICULAR serif font, I can explore some more. Or if there's anything else I can revise, please just let me know. :) Thanks!
josh
12 years ago
 
Well, I have to admit it looked more holistic with your original typeface; I'm not sure either of these works as well. We can try all-caps if you think that might work; otherwise we may have to give up the tipped text and explore other arrangements.
12 years ago
 
Logo Designer
No problem, I'll keep looking :) Personally (obviously biased :) ), I think the concept stands out in a practical, but memorable way.

thanks again
josh
12 years ago
 
Logo Designer
#61 / #62 / #63 / #64 / #65

Hey Ashley :) Here are some more variations on the concept as well as some more standard placements. Thanks!
josh
12 years ago
 
Logo Designer
#69 / #70

Hi Ashley! Here are some black versions. I redrew the puppy with bolder/cleaner lines to work better with the typeface. #69 Is solid black. #70 Contains some gray for shading the puppy.

thanks again
josh
12 years ago
 
Josh,

Thanks so much for submitting designs. I thoroughly enjoyed these and it was a privilege to look through the rest of your portfolio, as well. You have a very beautiful, wholesome style that makes me curious about each company being represented. That said, it's not quite the right feel for this particular company.

I'll definitely keep you in mind for future projects - and if you have any feedback for me as a client, I'd be happy to hear it!

Best wishes,
Ashley
12 years ago
 
Logo Designer
#71

Bummer. Just got this as I was uploading...well, it's here in case you change your mind.

Thanks for the feedback & opportunity. I do a lot of illustration work and would love to work with you again on another project that I might be a better fit for. :)
josh
12 years ago
 
Logo Designer
Are you looking for something with less linework...more solid / abstract? Or a more serious puppy? Or both?

I'd be happy to try a new dog puppy image if you're still open for consideration. If logotech has it locked down, that's fine too - just thought I'd check.

thanks
josh
12 years ago
 
Oh, what bad timing! :-(

Thanks for the offer but it's pretty locked down.

Ashley
12 years ago
 
Logo Designer
bummer - sorry...didn't see this one until yesterday :( Oh well - best of luck!

josh
12 years ago
 
Logo Designer
#93 / #94

I already had this idea sketched out and decided to give it a shot. The puppy is rendered in a more traditional, engraved style - but presented in a more contemporary way. Being in the circle makes it already adapted to social media icons / small sized icons / etc. Thought I'd give it one last shot.
12 years ago
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