FarmerieLogo Design Contest

Logo Design Contest
Contests / Farmerie

Farmerie has selected their winning logo design.

For $700 they received 1043 designs from 76 different designers from around the world.
1st
#1006

Withdrawn

4th
#913

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5th
#956

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8th
#863

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New
#1043

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New
#1042

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#1041

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#1040

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#1039

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#1038

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#1037

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#1036

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#1035

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#1034

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#1033

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#1032

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#1031

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#1030

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#1029

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#1028

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#1027

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#1026

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#1025

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#1024

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#1023

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#1022

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#1021

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#1020

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#1019

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#1018

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#1017

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#1016

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#1015

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#1014

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#1013

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#1012

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#1011

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#1010

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#1009

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#1008

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#1007

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#1005

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#1004

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#1003

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#1002

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#1001

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#1000

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#999

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#998

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#997

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#996

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#995

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#994

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#993

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#992

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#991

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#990

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#982

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#981

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#980
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Discussion

 
Logo Designer
Hello Prakash,

We have uploaded all the variations that you have asked for. Looking forward to your review on how we can serve you better.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

#913: Can you apply these on darker BGs. Please choose different dark shades as BG..

Will you be able to update it in the next 2 hours? I will have to move you in to position 1 a little later today.

Thanks...
10 years ago
 
Logo Designer
Hello Prakash,

Sorry i was out for meetings whole day today. I can update you for sure with new backgrounds. Do you have any specific colors in mind which we can use.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

We do not have specific colors in mind. All that we now can tell you is that darker shade of any color - like dark brown, dark reddish brown, dark olive, dark green, dark blue-green, deep maroon, etc... please use your judgement on the darker shades.

Please apply only on #913 alone... If we want on other options will write to you later...

Its a pleasure working with you, lets connect after the contest is over.

Thanks.
10 years ago
 
Logo Designer
Hello Prakash,

Thank you for writing in. I believe most of your packaging requirement would be in bright colors as that is the best way to stand out in super market stands except for some products. Maybe in TV commercials, website and animations you might need dark background. Also, it would be great idea to show the petals of the logo in animation in TVC and website ads. You can even use them in various presentations to show the various sector you serve into.

It would be honor to keep working with you in future. It would be an honor and a great boost to our portfolio. Looking forward to update the designs once you re-rank us.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

Please upload the options... I have re-ranked you to 1.

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

We have just uploaded the variations of the design that you had requested for. We have used gradient background in couple of designs too. Again looking forward to your review on how can we develop the best design for you.

Dasharath Desai
creative space
10 years ago
 
Logo Designer
Hello Prakash,

We have just uploaded the variations of the design that you had requested for. We have used gradient background in couple of designs too. Again looking forward to your review on how can we develop the best design for you.

Dasharath Desai
creative space
10 years ago
 
Client
Thanks, Dasharath.

Will review and get back to you....

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

Thank you for the reply and looking forward to your review. Can i ask a question?? Why are we back to top 5 once again?? Any special reasons.... i am little curious :)

Dasharath Desai
creative space
10 years ago
 
Client
Nothing serious, I had asked an extension on Judging phase, the admin had included the days in Top-5. Nothing to worry about.

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Sir,

Any more updates you would like to see from our side. It is not a valid practice here or else we would have really showed you how this logo would look on your packaging. We have some great visual in our mind with regards to your packaging design. We believe that this logo will look great even on a toffee wrapper (if that is in your plans too)

Looking forward to hear from you soon.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

Your design is liked by all along with one other designer. I can't comment on the outcome as we like both the designs equally and are evaluating the merits.

Let us respect the rules of the platform and the code of conduct as this is fair.

If at all you would like to connect at a professional forum, let me know. You can find me on LinkedIn: search for prakash-nagarajan.

Best wishes.
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

Thanks for getting back to us. We will surely get back to you on an professional forum once we decide on the winner of this contest. We are hoping for the best and have our fingers crossed for the moment. More than that we would like to wish the best design to win so that you get a great logo for your brand.

Looking forward to the results.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

I am glad to inform you that we are almost there and would like to inform you that your logo has been getting good reviews in a small Consumer Market Research that we are conducting. It is a very tight race where one more design is equally competing with your design.

We want to see some more variations applied as below to help us evaluate the designs more closely from an application point of view. Please find below the options we are looking at:

Regarding font colors:
We want to use the color of the darkest shade of the petals. Look at the comments on #913 below and apply to the rest in the list. Please make the dot on the 'i' in the same color as the font color.
1) #913: Please use the font color that you have used in #662, but a darker shade, like dark brownish orange or dark reddish brown. We are ideally looking at dark font colors that are predominantly used in food brands.
2) #914
3) #917
4) #789 [remember to reduce the size of the icon like that of #913]

Regarding font type:
We want to experiment the following font variations on the logos after the above modifications. The font choices are from the below three font types:
1) #913:
2) #784: [the way it is now and slightly thick like a semi-bold font]
3) #507: [the way it is now and slightly thick like a semi-bold font; please ensure that the font edges are not sharp and pointed]

Background color applications:
We would like to use the straight application of the logos during the initial years. So would like to see light color background applications of the following logos. Please use predominantly biege or light sand or light brownish shades. If we want other colors we will post later after our review of these modifications.
Please do this after making the above listed modifications to the font colors.

1) #913 [after font color modifications above]
2) #914
3) #917
4) #789 [after reducing the size of the icon like that of #913 and change to the font color]

Regards,
Prakash N.
10 years ago
 
Client
Hi,

The background applications listed above I had missed to mention, please do it after the output you get from the modifications to the font color and font type.

I understand it is a long list of options, but as this is vital for the branding exercise, we would like to closely scrutinize before we finalize.

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

Thanks for the feedback. We have started working on it and hopefully will be ready with the options in couple of hours for sure.

Dasharath Desai
creative space
10 years ago
 
Client
Thanks, Dasharath.

Looking forward to your updates.

Regards.
10 years ago
 
Logo Designer
Hello Sir,

We have uploaded the designs, looking forward to your review. Hope we have not missed any details here.

Dasharath Desai
creative space
10 years ago
 
Client
Hi, thanks. I think you have taken care of all the modifications we asked.

Can we see some more applications of light colored BG on the logos (#979, #980, #981 and #982) please.

Please avoid the tail on the capital 'F' of #980.

I guess these could be probably the last few options we may ask.

Regards.
10 years ago
 
Logo Designer
Hello Prakash,

Will update the designs with light background soon. Was weekend so we had left early today. Will see that if i can access tomorrow morning at my office comp, i will update the soon.

Looking forward to your updating the designs.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

Thanks for the updates. We are reviewing them currently and will write back to you.

For #97: Can the font color be more darker reddish-brown? Please post one update.

Regards.
10 years ago
 
Client
Hi,

Sorry there was mistake in my previous comment, the logo is #971.

The font color in #614 looks a better choice than the #971. Please post this option.
10 years ago
 
Logo Designer
Hello Prakash,

Thanks for the reviews. I would like to mention that the design #97 is not mine, so i would not be able to update that. I will wait for you to update me on my designs :)

Dasharath Desai
creative space
10 years ago
 
Logo Designer
Hello Prakash,

I have updated the design as suggested.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

We are glad to inform you that your logo has been selected for our brand. Congratulations to you!

But, before we would close the contest, we would like to experiment with few minor options and modifications... We are currently reviewing the logos on choosing the color directions. Will come back with comments for you to post updates.

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

We would like to congratulate you first as you and your team have done some great work in designing this logo. We believe that we delivered our best all because of you and your team's support & guidance.

We are looking forward to hear from you and delivering all your requirements.

Thanking you once again.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

Can you show some dark BG applications for the following options:

1) #972 [use lower case 'f' instead of the current 'F' with the tail]
2) #973
3) #974

Thanks.
10 years ago
 
Logo Designer
Hello Prakash,

Will update them as earliest as possible.

Dasharath Desai
creative space
10 years ago
 
Client
Hi.

Also, please post light color BG applications for #1006.

Now that we have chosen your design to be the winner, will you be able to provide us the color palette that we can use when we finalize the color? Will you be able to post that here?

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

Will deliver that for sure.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

I think the dark BG applications for the following options on #972, #973 and #974 seems not coming out well. Especially the middle petal goes darkish it is looking out of place right at the top of the head. See: #1007, #1009, #1010 and #1012.

Is it something that can be managed? What's your thought on this?

And, any corrections to the shades will it affect the other options of petal colors... Particularly, the orange one seems to fit on any BG so we don't want that to be affected adversely.

Insight on these points will be much appreciated.

Regards.
10 years ago
 
Logo Designer
Hello Prakash,

Even i was concerned on my part while doing this design on darker backgrounds. I have some ideas like playing with the transparency of the petals. Also we can play with shades of that darker petal, obviously it will not affect the outcome of the logo in any way. I also believe that orange works best for me but when playing with other color palettes we can surely manage that dark part. We are sure that we have a logo that will work on any color palette.

Looking forward to hear from you soon.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

The last set of discussions are on.. will conclude it by today or tomorrow.

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash.

We are awaiting the result final result of the discussion. Looking forward to hearing from you.

Dasharath Desai
creative space
10 years ago
 
Client
Hi,

Can you apply the logo variation #974 in the varied backgrounds colors you had used for the orange one [examples backgrounds: from image number #944 to #954].

Also can you check possible all dark BG color options for the logo variations of petals in brown and green [#972-no tailed 'F' and #973].

Can this be done in the next one hour?

Regards.
10 years ago
 
Logo Designer
Hello Prakash,

Will work on it and do the best to deliver it as soon as possible.

Dasharath Desai
creative space
10 years ago
 
Logo Designer
Hello Prakash,

We have uploaded the variations. I have played with the shade of the darker petal. I believe it fits on darker background better now. Looking forward to your review.

Dasharath Desai
creative space
10 years ago
 
Client
Hi Dasharath,

#1019 to #1028 are looking really nice with the correction to the middle petal. Thanks.

Reviewing the others.. Will send our comments after review.

Regards,
Prakash N.
10 years ago
 
Client
Hi Dasharath,

Was wondering if we can tweak the wordtype a little and see how it looks. I felt that since there is already a 'dot' in the human form, can we remove the 'dot' from the 'i' and see how the logo would looks? I guess it would give a trendy look to an otherwise pleasant logo and thereby accentuate the overall feel.

What's your opinion on this?

Can you please apply this variation to the following, lets see how it comes:

#1006
#945
#946
#947
#948
#949
10 years ago
 
Client
Hi,

Will my previous idea on modification of removing the 'i', create an imbalance in the form? Little confused...

Regards,
Prakash N.
10 years ago
 
Logo Designer
Hello Prakash,

Sorry, was not available for the whole day. We are glad that you liked the new variations. We will try to remove the dot from the letter i and see how it looks. Will upload them soon for you to see and review it.

Dasharath Desai
creative space
10 years ago
 
Logo Designer
Hello Prakash,

We have uploaded the variations you have asked for. Somehow i personally feel that it takes away the feel of letter "i" from farmerie. Maybe i have done so many designs with the letter i that I am not able to judge it better. We can take a call on this from someone else is perspective :)

Dasharath Desai
creative space
10 years ago
 
Client
I agree, the 'i' without the dot is looking a little incomplete to the whole logo in its current form...

I will take other's opinion on this and revert with any comments if I have.

Regards,
Prakash N.
10 years ago
 
Client
Hi Dasharath,

Just two last variation. Please can you handle this on priority?

#1006: modifications to 'f' of farmerie

a) Can we see an option without the top curve of the 'f'. leave it straight. Can this be done WITHOUT making it look like a 't'

b) An option with the curve, but allowing it not to drop down at the edge.

Am a little apprehensive about if this will fit, but there is a requirement from the team here to see this done.. Would appreciate if this could be sent across by evening tomorrow noon.

Will close the contest in the evening tomorrow.

Regards,
Prakash N.
10 years ago
 
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