Farm to HeartLogo Design Contest

Logo Design Contest
Contests / Farm to Heart

Farm to Heart has selected their winning logo design.

For $375 they received 230 designs from 24 different designers from around the world.
1st
#223

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8th
#225

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#48

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#227

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#226

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#224

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#198

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#197

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#196

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#195

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#194

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#193

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#192

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#191

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#190

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#189

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#188

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#182

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#181

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#180

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#179

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#178

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#177

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#176

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#175

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#174

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#173

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#172

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#171

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#170

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#169

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#161

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#160

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#159

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#157

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#156

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#155

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#154

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#153

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#152

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#147

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#144

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#143

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#142

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#141

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#140

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#105

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#93

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#92

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#91

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#90

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#88

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#87

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#86

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#85

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#84

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#64

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#63

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#62

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#59
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Discussion

 
Client
I love #63, with the slightly smaller plain white heart. May be nice to see other ideas on font and word layout, with this same image (Although I already like it as is).

I would like to see #45 with less color in the title (text). Also, could you possibly show me the image rotated 180 degrees and mirror image, so that the heart is upright, but the image still "bends" toward the title.
12 years ago
 
Logo Designer
#90 with the rounded square shape has a slightly smaller heart yet, and some of the latter ones also have an adjustment to where the roof sits (the early ones have it off center a tiny bit--easy to fix). Also, in the early ones I found I had a bit of a transparency setting turned on in the red area, so the last couple also have that adjusted, so the color is just a tiny bit stronger--don't even know if it's noticeable, but thought I would let you know in case it was.
12 years ago
 
Logo Designer
oh, also, almost forgot to thank you for ranking me! And for the feedback and direction. Feedback is always good. Even if its dislikes, it really helps the process.

Thanks again.
Carla
12 years ago
 
Client
As you can see, I like your work. I feel like I'm going back and forth on this, but would you mind making #84 with the words "farm" and "heart" darker green.
12 years ago
 
Logo Designer
Thanks so much! And, please, don't hesitate to ask for any other adjustments (fonts, colors, additions, subtractions or suggestions). I'll be happy to supply.

C
12 years ago
 
Logo Designer
Please let me know if there are any other adjustments, etc. I can do for you, or if you have something you might like to see that hasn't shown up yet.

Hope your weekend is going well.

C
12 years ago
 
Client
I still love the original. You have maybe added another aspect in #155 though that takes it to another level with the fork and spoon (cooking classes are part of my program as well). I was somewhat hoping to come out of this with an image that is conducive to a square favicon image. Could you play with the barn in #155 a bit to maybe fit that into a square with some green with or without gold?

However, I still really like the original shape too- in #155, could you try to make half of the heart green and half gold (with transition between maybe- your discretion). My vision would be the food coming from the field to the plate. Thanks for your amazing work
12 years ago
 
Logo Designer
are 159 through 161 close to what you were wanting me to do? They still need a little cleaning up, but I wanted to check with you before I worked on them further.

I couldn't sleep last night/this morning, so was working on some stuff. However, think I will try to now, so will check back again when i wake up to see if there are further changes you would like to see.

Thanks again for your positive comments. :-)

Carla
12 years ago
 
Logo Designer
I would say if you like 172, that it still definitely needs refining, but I probably won't play with it anymore until/unless you let me know you would like me to.
12 years ago
 
Client
While I see where you are going with #172, I would rather go a different direction. Let me try to explain an idea.
Could you work with #155 and add three items of "food" to the heart plate leaving a white rim around the border of the plate and white space in between the items. I am envisioning a green 'piece' that takes up half of the plate that fits the half heart shape closely (but not necessarily exactly), then two smaller 'pieces' that are gold and red (same colors used in #155) and fit into the heart plate like a puzzle (again, with white space in between each and around the border of the plate. Sorry for the detail but I'm excited about the idea.
12 years ago
 
Logo Designer
detail's good. I will work on it.
12 years ago
 
Client
Also, if you were to leave the background "field" the same in #170 and just make the barn larger, I think I would prefer it that way, with the line between the fields hitting the side of the barn instead of matching the roof-line. Would like to see what you come up with to be on the heart plate (as in prior post) which I bet I'll prefer for this idea as well.
12 years ago
 
Logo Designer
I am thinking that just may be too much in a small space with all of the food on the plate?
12 years ago
 
Client
I think you're right. After conferencing with my people, we definitely agree we like the square configuration (#171) but would like to see the barn bigger. I think this would make the barn stand out (in front) of the field. Currently a couple people thought the yellow part of the field was part of the building. So, using #171 background with the barn roughly 30-40% larger, I think we'd choose between the following 3:
1. With the original barn as pictured in #85
2. With the barn in #142 (green heart inside the white heart)
or, one last twist...
3. with the white fork and spoon, and a round white plate in the middle with a green heart (same color as that in #142) in it
(excited about this one)
I like the potential to use larger text to the right of such a logo, instead of underneath. There were a couple comments about the spacing between the letters looking wide. Perhaps having the title to the right would allow more flexibility. I know we're coming down to the wire. I think this should be my last major feedback. Sorry to give it with so little time left. I truly appreciate all of your effort. Thanks
12 years ago
 
Logo Designer
I have uploaded files 174 through 181, some only have slight differences (ie, shadows on the color blocks, not, cutout of the white heart with the green heart, etc., so if you like any effect I used I can replace it in another.)

Regarding the spreading of the type and size of the type when underneath, that was purely an "artistic decision" on my part, I am able to spread less an enlarge more even underneath if you would like it. Or, I have, as you can see in these, placed the type on the side.

Re: the gold area in the original, again that was an intentional "artistic decision", I sort of liked the fact that you could read it as part of a building, or part of the field. But again, it is what you feel good and fits you, so feel free to ask for any adjustments.

Thanks again.
Carla
12 years ago
 
Client
If you have time, could you do a version of #180 using the barn from #85 (without the fork and spoon).

I'm also hearing some late love for #105. If you would have a chance to submit a couple quick versions with the same picture but black color font (your discretion on type).

Lastly, I wondered about the possibility of changing the angle of the gold field upward ever so slightly in #180 and continuing it (coming out the other side) behind the barn (essentially a little triangle of gold adjacent to the left roof of the barn and the left margin of the square). Basically, following the line of the gold field through where it would continue behind the barn.

12 years ago
 
Logo Designer
I also played a little with the angles and the gradient of the green areas on a couple. If you have any other adjustments you'd like to see please let me now.

C
12 years ago
 
Client
Could you do:

1. #196 with all black letters in the text.
2. #189 with gold field similar to #196, and all black letters.
3. #190, 191, 192 with all black letters
12 years ago
 
Logo Designer
anything more I can do for you?
12 years ago
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