I like the way you made the "people" or family in this. Can you take this family and use them as a base for something a little more complex. I'd like to focus more on the symbols than the actual name of the company. I think you could do a lot with this "family" and add some other design concepts to make it part of a bigger/more complex logo with the name off to the side. I'd like to give a "global" or world wide feel to the logo as well.