Fair Trial InitiativeLogo Design Contest

Logo Design Contest
Contests / Fair Trial Initiative

Fair Trial Initiative has selected their winning logo design.

For $250 they received 144 designs from 25 different designers from around the world.
2nd
#48

Withdrawn

4th
#7

Withdrawn

9th
#9

Withdrawn

New
#49

Withdrawn

New
#47

Withdrawn

New
#51

Withdrawn

New
#46

Withdrawn

New
#50

Withdrawn

New
#12

Withdrawn

New
#11

Withdrawn

New
#4

Withdrawn

New
#2

Withdrawn

New
#3

Withdrawn

Prefers others.
#52

Withdrawn

Prefers others.
#6

Discussion

 
Client
We like #2 the best- the color makes it pop. Please feel free to take a little more artistic liberty with the current logo. (KM, KH)
13 years ago
 
Client
Is it possible to see entry #2 with the colors used in #3 and #4? It is obvious you took time to check out our website and we appreciate that.
13 years ago
 
Logo Designer
Hi.
Thanks for feedback!
Please check updated logos and new concepts #6 — #12

Best regards
Roma, 42studio subtropica
13 years ago
 
Client
Thank you for the updated designs. Can we see #9 with the colors from #1 and #3? It's completely fine to get more creative with the "FTI," and we would love to see the "FTI" cleaned up a bit. Also, we would be interested in seeing #9 without the 10th and with the outer circle completed.
13 years ago
 
Client
I'm worried that "anniversary" in #9 won't reproduce very well (mk)
13 years ago
 
Logo Designer
Hi.
Thanks for feedback.
Here are logos with updates and some new ideas
#46 — #52

Best Regards
Roma, 42studio subtropica
13 years ago
 
Client
We love 49- the sense of movement and the combination of colors is great. Thank you for trying something new with the letters- we love what you came up with. We would love to see this same concept with a nod to scales/balance/fairness- it could be subtle or direct, like maybe a scale behind the letters. 52 is great, too, but looks like it says FTL instead of FTI. (KM, KH)
13 years ago
 
Logo Designer
Hi.
Thanks for feedback, I will try to improve my concept!

Best Regards,
Roma, 42studio subtropica
13 years ago
 
Client
A few other considerations for us and you: (1) We are a low-budget enough non-profit that we still produce some letters and publications only in black and white instead of in color to save on reproduction costs. One concern I have about entry #49 is whether it will lose some of its power when copied in black in white. This issue will be real in our final consideration of all of the designs, and I wanted to bring it to the surface. Can you relatively easily show us what a black and white reproduction of favorites including 49, 9, 47, 28, and 7 look like; (2) Currently our letterhead and newsletters include our logo left-justified on the top of the page. Our remittance envelopes appear with our FTI scales to the left of our name and street address (all centered of course on the remittance envelope). I wonder if you can help us to know if you would expect letterhead use of 9 or 48 would include centering the image at the top of the page (instead of left-justifying). Similarly, I wonder if you have a picture of how it would play on a remittance envelope. Some of us here are favoring designs we can most easily imagine left-justifying such as 2, 12, and 11. However, you may be able to guide us in being more creative in our thinking here. Too, you might allow us just to see 9 and 47 with the FTI circle placed to the left of the spelled out FAIR TRIAL INITIATIVE, in a way that is similar to item 11; (3) I believe seeing FAIR TRIAL INITIATIVE in capital letters, with F, T, and I slightly larger, is more powerful than presentation of some of the letters as lower-case letters; and (4) Finally, I wanted to add that the lines of 7, 6, and 2 and the way they don't close on the right (seemingly hinting at the infinite or at growth) were something I thought was just fantastic. I believe it had a real part in why that design was ranked so highly by all of us earlier in the context.

Many thanks for your creatively and your incorporation of our significant input! (SA)
13 years ago
 
Logo Designer
Great feedback, thanks
I will work on it!

Best regards
Roma, 42studio subtropica
13 years ago
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