#4 Possible different font for FDW. Like idea of lines on bottom of circle. Tag line should just read: Commercial Foodservice Parts instead of including the full company name.
#15 Looking for the FDW to really pop. The red color appears a little on the orange side, we like the deeper red tones. We need to have the logo without the Factory Direct Worldwide, LLC, it should just have a tag line of Commercial Foodservice Parts. Like the circle design.