Thank you expressdandp for the feedback! Here is my new variation with all caps #52 If there is any other change or variation that you would like to see, feel free to let me know.
#53 can you incorporate a lowercase "e" in that drop design. if you took the white part (opposite the arrow end) and hooked it around it would make an "e" leaning on it's side with the arrow moving away from it. also, i do like the cap E better. however, i would like to see more fonts. something a little more memorable and eye catching.
Hi, here is my new variation with requested changes #56 Let me know if there is any other change or variation, that you would like to see. Thanks, Bordo
#57 ok that's much better. can i see the small hooked part of the "e" have more of a straight line and sharp turn like it is here: e? the rest of it looks good. also i want to see what it looks like with a reflection (about half showing and fading away) on the floor below the logo.
i like the longer arrow on the "e" and that it's more on it's side.. the only thing i would change is that rounded part making it an "e". just so it's a little more noticeably an "e".
as reference to the reflection on the floor below the logo... it's sorta like your "updown" logo you did for another client. i also want it on the drop icon as well. if it helps you can take out the slogan just to see if it looks better for now. i probably won't keep that slogan.