Hi, here is my initial entry for your consideration. I used a box, of course, because it's in the name and it can represent concepts related to logistics. But I imagined the box also as a building, so I added the windows of a corner office -- to represent "executive". It's a simple design -- and it could easily be made more simple or more complex. I'd love your feedback. Thanks!
Hi Lindsey, we really like entry #10 concept, but it really give us a perception of a real state business.. Do you think that there's something you can do to erase this perception?
Hi, thanks for the feedback. I know exactly what you mean. My original entry was meant to be more abstract -- not a literal building, but if it were a building, the corner office would be lit up. It was an attempt at symbolism. I took it too far in the direction of literal representation, but I do agree the concept has merit. Here are some more symbolic, abstract representations. I think it has to be abstract to work. But some of the most memorable brands have a hidden meaning in the logo that people don't realize until it's pointed out, or until they look hard enough. How many times have you seen the amazon logo? With the little smile underneath the word. Have you ever noticed that the smile is an arrow pointing from A to Z -- because amazon has everything from A to Z! Anyway, I hope you like my new versions. If you have any feedback, I can probably squeeze in another round of revisions before the contest closes. Good luck!