#23 the emblem is based on the idea of customization. Many muscle cars are using or used the image of horse also the "horse power" is an issue when its comes to customization. So using a horse image with two horn emphasized the power, yet aggresive male posture of the logo could easily explain itself. Colours may vary on this subject but main idea of using red bacuse it is the colour of the most sport cars when comes to hot marketing yet most noticible colour for typography.