The weight and feel of the logo nicely balances the company name and font. The colors are great, but the icon feels a bit like a reference to the saturn planet. Is it possible to turn it into more of a flowing "e" and put a hint of yellow/gold in there? Thank you.
Thank you! I’m glad you like the direction. I’ll refine the icon with gradient/color options, keep the company name font consistent, and improve the tagline readability with better saturation. Please take a look at these updates #473#474
Further to my recent feedback, I do like the weigh of this icon, however, I do not care for the mountains. The wave looks like a nike swoosh and I would want to avoid anything that may look simllar to a big brand. The font is nice in the company name, but the company name should have the same font and color. If you can expand on the icon to keep, flow, movement and remain refined and abstract, I would appreciate it.
Hello! Thank you for your submission. Though I like the current icon as a reference to "e" exclusive, it can be abstract and still be intentional. I also like the movement in the e, and wanted to test bringing in an additional color in the icon. Or can a gradient be used to signify sun/yellow. exclusive destinations should be same font, weighted the same, as I do not want to use design to offset the company name in any way. The tagline coule be more legible through size, weight, or color adjustments. Explore “dialing up” the saturation for stronger recognition while maintaining brand continuity. Thank you.
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Updated design coming soon.
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