Even Keel Coffee CompanyLogo Design Contest

Hi,

I've uploaded #304 & #305 with the changes you've asked. I presume that you want this dark grey and that this version (#293) doesn't need any changes.
Yes, I also prefer this font ;)

Thank you!
Best,
Catarina

You were right, the E-K detached doesn't work as well, and the serif fonts don't work as well, since they aren't as bold as the font you originally chose.

Hi there. I think we are close. Just need three final logos. All with the attached EK logo, all with Portland OR. Version 1 like this one (done! :)), Version 2 with Coffee Company spelled out, and Version 3 with Coffee Co centered and not stretched out (similar to #278). And then I think we are at the final three. Thank you so much for working through some additional options..... I'm ready to make a decision!

I've uploaded some new logos with your suggestions.

In the 2 first ones the font is Garamond and Century Schoolbook, the others is for you to see if you like.
I've also changed the "EK".

In #303 I've arranged the space between the dot and the O (from CO.), I don't know if you prefer.

Let me know what you think.

Thank you!
Best,
Catarina

Just the business name I think.... just looking for an old school font, Garamond or Century Schoolbook? I think this one is fine too

Sure, I'll work on it.
Do you want me to use this serif font or other? And maybe in all the text or just in Even Keel Coffee Co.?

Thanks!

Could we try the 'EK' without the letters touching? Just a little nub for the middle portion of the 'E'?

Just so we can close it, could you try a serif font for both lines?

Good morning!

I've uploaded some new logos with your suggestions.
You can see how the anchor looks with the orange.
About the "EK", personally I like it and you can use just as a symbol.

Regarding 'Co' versus 'Company', I think I've found a better solution with the spacing of the letters. I think it looks more balanced, what do you think?

I've tried some serif fonts but overall I didn't like it very much, in #291 you have an example with the font that I thought was better.

I've also changed "Portland" to "Portland, Or" and I think it looks good.

Please let me know what you think and if you want to see any other changes.

Thank you!
Best,
Catarina

OK, so here are the things we are trying to decide between:
-The anchor versus the 'EK'.
-'Co' versus 'Company'.
-The color and where it should go.

Regarding the anchor versus EK: The anchor is nice, but wondering how it will translate with color. The 'EK' is nice, but wondering if it's starting to look like someone's initials, like for apparel (Tiger Woods' logo comes to mind).

Regarding 'Co' versus 'Company': As mentioned before, the Company fills the second line better, but 'Co' seems more traditional. The 'Coffee Co' font gets too large, although the triple lines on either side does help (#286). Any other options to help with this? Have you tried a second font for this lower line (for both 'Coffee Co' and 'Coffee Company'), maybe serif?

Color - like the use of color, and the orange is where I'm leaning. Definitely like the icon in color.

Portland - should we add an 'OR' to define Portland Oregon? Is there too many lines with lines on either side of 'Portland' and the lines above at 'Coffee Co'?

Lastly, could we try for a dark grey instead of black? Just want to see what a dark grey looks like.

THANK YOU!

That's great news! I'm really glad to know you like my work :)
Ok, feel free to ask for any changes.

Thank you so much!
Best,
Catarina

Congratulations.... looking forward to finalizing a logo in the next few days. I'm going to take today and just review the latest logos you have provided and will provide feedback later today (tomorrow likely for you).... THANK YOU again.... really excited & ready to finalize this soon!

Yes, we can.

I'm assuming we can work together on the Co vs. Company in the next phase (if you are selected), as well as finalizing colors, yes?

I'll try to make it more balanced, maybe with some lines as I did in Portland.

You want me to use the same orange I used on #278?

I like the Co. better, but feel the other logo is more balanced.

Looks good and preferred. Any ideas how to integrate just a bit of color anywhere on this logo?

No problem, I've already replied in the other comment.
If you want I can make a new logo with Co. instead of Company to see if you like more.

Good morning,

Sure, I'll work on it right away.
About the colors feel free to ask others.

Thanks!

Good morning! Can you invert this logo to the negative? I'm getting feedback that the boldness of the black logo is good, but prefer the font and icons in the white logo. The font in the current black logo is just 'too gritty/dark'. Also, do like the color add, but need to review color choices a bit more before providing feedback on that.

(Sorry, meant to comment on this one).

Also, what do you think about not spelling out 'Company' in total? Most logos have a Co. ???

Good morning! Can you invert this logo to the negative? I'm getting feedback that the boldness of the black logo is good, but prefer the font and icons in the white logo. The font in the current black logo is just 'too gritty/dark'. Also, do like the color add, but need to review color choices a bit more before providing feedback on that.

Hi,

I've uploaded #255 with EST. 2017 instead of ESTD 2016 like you've asked.
Regarding the colors, I've uploaded some options for you to see. Red, orange and gold to convey the "shades of Chinatown". The shades of blue to convey the sea and the shipping history.
I hope you like them but feel free to ask for any changes.

Thank you!
Best,
Catarina

Maybe just the icon up top? Get some rest. Will talk tomorrow. Thanks!!

I'm glad you like it.
Sure, I'll change it but here it's a bit late (4 am) and I'm about to turn off the computer but tomorrow I'll work on it.
About the color, I like to see it in black & white but I can give you some options. Do you want to see just some element of the logo in some color or all?

Thank you!
Best regards,
Catarina

Looks great. Could you do one more thing? Change ESTD to EST and 2016 to 2017?

What do you think about any added color?

Done. I think it looks better now.

I also prefer the other "EK"

Thanks for the feedback.
Yes, I'll work on it right away.

Yep, doesn't really work, looks foreign. Nice try though! Thanks for looking into

Getting feedback that the 'E' looks too much like a 'C'... just the shortest middle extension could help that?

Hi again,

I've uploaded some new logos with different anchors, fish hook, stylized boat front (to see if you like it more) and also some new ones with your suggestions. I hope you like it but do let me know what you think and feel free to ask for any changes or new ideas.

Thank you!
Best regards,
Catarina

Thank you! :)
Ok, I think I understood what you want and I'll work on it.
Meantime I made some different anchors just to see if you like it more and I can upload them when I finish the changes you asked me.

Thanks!
Best regards,
Catarina

Happy New Year! What if you took #137 but with this 'Portland' line (from #187). And then instead of an anchor, you used one of your 'EK' icons (#134/#196). Also, the historic district is in Chinatown, what if the 'EK' resembled a brush stroke similar to Chinese letters? THANK YOU!

Thanks! I'll make a different layout with this center graphic.

Best regards,
Catarina

Hi,

Thank you so much for the feedback.
Ok, I understand what you're saying and I'll work on it as soon as possible.

Thanks and happy new year!
Best regards,
Catarina

Like the overall 'stamp' feel of this logo, wondering if you have any other ideas for icon in lieu of anchor. Like the stylized nature of the anchor, but it can resemble a smily face as well.

Like the center graphic.

Hi,

I've uploaded some new logos with your suggestions.
Please let me know your thoughts and feel free to ask for any changes or new ideas.

Thanks!
Best regards,
Catarina

Hi,

Thank you so much for the feedback.
I'll work on it.

Best regards,
Catarina

I like the inclusion of 'Portland', as well as Est. 2016 on some of the other logos. The anchors, beans, wheels get a little too playful. Maybe a more stylized icon, and maybe just one and not both