When you said texture or dynamic shading, did you mean like this mascot:
http://upload.wikimedia.org/wikipedia/commons/e/e3/ITURO_Logo_and_Mascot.jpgThe mascot above using some gradient for its colors so it show more depth or 3d feel. Did you mean like that. Or if not, could you please share some example of style that you want, something from google search maybe? That would really help. Sorry if ask you too much.
Thanks,
Edwin