EsenciaLogo Design Contest

I lightened the art behind the name on these last two so the name is easier to read over it. When used alone it's easier to have the palm design be dark again.

Working on it now!

sorry. We're so close. can you put the name across this one and bump up the font to the medium. use "Tamarindo Costa Rica" either under esencia or at bottom instead of "at the hear to fit all."

Sure, just submitted a bit lighter weight.

Is it possible to get font weight about halfway between old light and new heavy? And can you nudge word up so it is sitting on top of first fronds?

Here you go, #675 with bolder font. Can do even bolder or a little less bold.

Not quite. The gradient block behind the palm fronds could be taken away. If you could, can you show us #675 without the square, but nice bold font?

Not sure if this is what you mean by relief behind the name, this is about the most my software will let me do, but vector files that are provided by your contest winner can be edited by your vendors who may be able to do exactly what you are describing.

No problem, let me work on those tonight and upload in the morning!

1. Can we see this with a stronger font? The name gets a little lost in the palm fronds.
2. Can we go back to the original palm fronds thickness?
3. Can we remove "at the heart of it all" and replace with "Tamarindo Costa Rica" directly underneath the Esencia?
4 Can we try and create an "identity system" of sorts. Light fronds in back ground as you have here, then, separately, palm fronds graphic with gradient and block on right side and no words. So when we use the palm fronds alone without words, it is blocked, like in most of your entries, and when we use it with the name, it is in relief behind the word.

This one has a little thinner palm leaves.

I'll see what I can do! One thing I don't want is that it gets too thin to show up on your clothing and linen items.

Like to luxury feel to this so don't want to lose that. Any thoughts on how to go a little more tropical? Maybe more, thinner fronds/leaves? Could the wording work over the graphic?

Great, anytime up to tomorrow early evening is fine.

Ok, thanks for letting me know. You are definitely in the running. I really like the logo and the graphic stands on it's own very well. Let me think about possible variations and get back with you later today/tomorrow morning.

Just letting you know I will be gone Sat. through Tues. if you need anything before that.

If this isn't dark enough I can keep adjusting.

I think I like this darker version. Can you show the gradient with this darker version?

This just shows how it looks if you need to use horizontal format sometimes.

Sure, any color will work.

Maybe try a touch darker gray well???

Perfect, thanks

Sure, glad to! I have to wait until tomorrow morning to get back in the office but will do it first thing.

Can you repost the solid version of this please, I shouldn't have put it over in the prefer others section. Could you also add the tag line to it so I can see how that would work? I would like to use it in the three different forms depending on the situation.

The solid version would be easy on towels and clothing. Also etched on glassware because it's just one color. Graduated version best for print or web.

Nice, that evened it back up. I will be putting just the graphic on lots of items, towels leather binders, etc.. Wondering how this will work in different applications?? let me keep looking at it.

Like the grey better, but feels a little lopsided fading out the top

No, losing it's feel to me this direction

Slightly different treatment

Sure I can do gray.

How about a grey/slate color?

Trying to figure out how verbalize it but having a hard time. Maybe it's just that I feel I have seen something like this before. I really like the feel of it, just doesn't feel original to me(although I'm sure it is)

Glad you like it. It definitely is custom because I made it from scratch but if you can tell me what custom means to you that's a big help and I'll incorporate it. Thanks!

I think i like the original better, can you make it look a little more custom?

Sure, I'll do some more versions first thing tomorrow!

Can you try some different versions adjusting scale between the graphic and the word? How would the tag line work with this?