Maybe needs some lighting effects i think i can see light highlights on current logo.
Im curious to see what it would look like if you made it look like we were shooting the hail stones with a gun?
There is firearm scope reticle that look like the A you could make the A look like that reticle and then show a hail stone being shot.
http://pro-patria.us/yahoo_site_admin/assets/images/ACOGReticle.243183548_large.jpgLook at this image for idea