Here are some of my concepts. I've gone for something that's fairly clean and simple, yet striking. Creating an icon that works well within the logo or as a stand alone element, one that can be used for things like favicons or watermarks.
The logos are 100% vector so will scale well to any size, and works well in full colour, B&W and on coloured backgrounds if needed.
It would be my pleasure to work up any variations so please do say. I look forward to your comments or thoughts.
Thanks Angus - I like your design style. It would be good to see something that integrates the logo with the eatfresh type a little more. Also, we have had quite a few options with leaves in them, would be good to see any different themes you may have. I have suggested a chef's hat elsewhere - but would love to see something different. I liked the layouts and fine dining feel of #286 and #285. I feel the sprig/herb logo is a bit generic though.
Thanks. I like the elegant style - it conveys our fine food positioning well. However, we need a badge logo that will be usable in an app, in a way that occupies very little screen space. Like the f in the facebook app. It would be great if you could find a way to combine that with the design style of #286.
What we could do is keep the logo as it stands and create a complimentary badge logo that gets used purely for things like Facebook etc. And by using elements from #286, it has the connection to it; #322 and #323 and keeps its clean and simple and legible.
Thanks Angus. We would like to see a differentiated logo in the #286 logo layout itself. While the logo custom sketches are nicely done, we dont feel that they uniquely identify with us and could apply to any fine dining establishment.
Thanks, I greatly prefer the clean visual style of the logo in #417 over the others. However I dont think the E/F message is coming through, would be good to see other ideas along similar lines.
We are looking to get to a uniquely identifiable E as part of the logo badge, which will then be replicated in the app icon and the like.
#421 is okay. However both 420 and 421 are too busy for my taste - I prefer a simpler/cleaner badge logo. I find that simpler logos scale down well - like to the edge of a napkin etc.