Since your company is about information; graphically it does not need to communicate a specific image to the observer. Thus my submission to you is about the streamlining of information that is mentioned in your brief. Also your slogan does seem to be a little pretentious if not combined with an element of surprise. Because the name of the company is such a famous "punch-line" even containing two D's it works very well for the human brain to read the other one flipped over. I have used a simple yet feminine font that is graphically enhanced by using a lighter shade for the slogan, as using only one color makes a lot of sense especially in print where you pay for each color per copy. Hope you like this creative solution I used for you as much as I do. :D
I am sorry if I offended your slogan earlier on, it is starting to grow on me now. Could you please describe on the public board what femininity means to YOU? Have my coloring been too suttle?