This concept is designed to be bold, attention-getting and memorable. The road graphic sitting under the Driver works as an underline, a shadow and creates emphasis. The orange/red dot breaks the words so putting some emphasis on the 'org', which needs to be remembered. The simple, graphic color scheme is eye catching and smart.
I am getting feedback to mix the two of your #134 and 91 The basic fonts of 91 but without the asphalt. Add the billboard from #134 above the ORG area and have the slogan in it -How's your Driving White background Black letter