DoorCraft AustraliaLogo Design Contest

Yes this reflect the old design really well.
We would like just upgrade to more nowadays style, different shift may work. This is one of options to really consider.

here is problem 2

because the WindowCRAFT is longer I had to reduce font size to fit, as previously mentioned it's a design nightmare and shows lack of brand consistancy.

Here is an expamle where full company name is inside the semi-oval shape, looks okay excpet.

1. too much white space top and bottom, could fix this by squeezing down the hieght of the oval shape bu that will look award and forced.

I could but the whole word inside the semi-oval however the problem is the long product names will change the size of the semi-oval or we need to reduce font size to fit...again this is a significant problem with reproduction and consistency of brand identity.

as you can see here the leading name is outside the semi-oval and it is best not the change that shape to fit, it make the entire branding confusing. Something you do not want.

I've uplaoded a new style best suited for brand idenity, please see comments.

What I like about this versions

1. The word CRAFT is predominant and fix postion in relation to the semi-oval.

2. The tag "The Door Experts" is a fixed postion

3. The only change is the leading product/service name.

4. The design is more reflective of the origianl company brand. Important for existing cleints and new customers.

The first name is Title case (cap 1st letter only) and CRAFT is always all caps.

The open semi circle remains the same size and shape.

The Door Experts is alwasy justified to Craft.

This look also good , refer to our old logo. How would you make with difFerent names this