Man this has been tough. I was sold on your entry several times over until
#71 came through. This made me feel like going with a more simplistic logo. You've done everything I've asked. I don't know how to instruct you any further without copying the other designer. All I can say is scratch the shield and cross. Come up with a creative DD that is simple and decisive. I like the name running together underneath the emblem. I would also like to see the emblem inbetween the name. Google - Georgio Armani logo for ideas. Keep the font decisive.
Thanks.