Here's my feedback and some possible new directions:
1. I don't like the star-shaped badges - they suggest police or sheriff too much 2. Are you using the EPS of the original logo attached to the brief? The core logo looks a little pale and washed out color-wise 3. I don't like the stars on the left and right sides. 4. For the "Certified Consultant" font, I like clean, strong simple fonts like Futura (the same as in the main logotype) or Helvetica Neue Bold Condensed or League Gothic or even Gotham. The font used in #123 and #124 seems too much like US currency. It is a sans-serif universe that I operate in :o)
I'm also open to other seal/emblem shapes besides the circle such as shields or rectangles.
Thank you again for your contributions. Looking forward to your ideas based on the feedback above.
Thanks for the feedback. I am using the file from the eps, maybe the stars or other reds are slightly darker and therefore the core logo looks lighter. I will double check and make sure the reds match the logo. Would you like to see 123 and 124 with a different font, or do those two not have any promise anyway?
Thanks for the feedback and direction. Will move forward from your directions. C
Thanks! And sure, let's see #123 and #124 with some of the fonts I suggested.
For a new twist, let's try some new ideas more along the lines of the logos you created for Block and Blade and Clark County Green Business. A little more fun - a little less Federal Reserve =)
#134 and #135 don't work because the core DO IT logo needs be consistent with the main brand (frame around the DO IT and the word MARKETING must always be black). Thank you!