Very Plain. Also if you look at our website, we accent the V kinda funky. Can you add motion to help make this pop when we brand this. Thank you for your submission
OZ - Here are some thoughts from my marketing team. I just cut and paste the comments so please do not think they are against you. FYI - this is the number 1 still but can you please think about the below. In branding, you always want to try and maintain overall brand consistency across all of your corporate branding. This logo carries over three things from your existing identity: • Font • Text treatment of the “v”. • Color scheme If you begin to deviate too much from your corporate identity (as some of the options below do), then it becomes difficult to identify the offering as part of the DIVURGENT family. Plus, as you add other logos over time, you could end up with a real diverse mix of brands if you are not careful and ultimately end up diluting your overall brand. I would suggest that you request a few variations of the above logo before settling on a final design. If the contest does not allow you to do that, let me know and I can have an artist remock it for you for very little. I think it’s worth the time and effort. • Change the color used to be DIVURGENT red. In this example it is not as vibrant as the color used in your corporate logo. I would make this change no matter what. • Change the “v” to be the DIVURGENT red so that it stands out a bit and ties in more clearly with your existing branding. Keep the rest of the word “Activate” in black. • Try replacing the circle in the current design, with the circular graphic used in the corporate DIVURGENT logo. Have it appear in the same location (mid-graphic vs. the beginning like in the corporate logo), but see how that design element carries over. It might be too much, but I think it would be interesting to see.
Concept of entry #2 was developed using same font styling as your current logo. I kept the concept of the circular aspect of the main logo element but tried to incorporate a clock feel to tie in the uniqueness of the scheduling software thus making he V less styled at the bottom to have it more centered with in the circle element using the legs of the V to make the hours and seconds hands.
Entry #81 using red from main divurgent logo. Entry #82 removed circle element. Entry #83 added circular graphic from main logo.
Any additional feedback or thoughts are always appreciated.