#17 suggests the service is 'inside as well as out' which makes it preferable so far. The logo device used in #20 and #21 do not have the originality that we think is required and it also looks too static - perhaps looks like a real estate company - but that only a personal perspective. We like then use of the typeface as it is modern and progressive and also quite elegant. Creative illustrators out there may even find more creative ways to emphasise the inside-outside theme, incorporating movement Rather than looking static/stationery)