Claudia - I think this is just a little too overpowering for us. The Red is too much, and the font doesn't really match the company image. If you can incorporate the "Overstock" Effect from #1 somehow into this, while keeping the Display, that would be great to see.
Perhaps leaving the box, getting rid of the red, changing the font on "Display," then adding the Overstock effect from #1 to go all the way across the entire box from left to right, bigger than the box so it exits on both sides like a stamp or shipping label.
Let me know what you think... Thanks!