of course. I will try to explain the concept of the logo.
First, the overall logo is the initials of the letters 'd' for 'direct', and form 3 vertical lines as 'm' for 'mortgages'.
Second, one of the benefits of the company that I read is "save time and money". Then the shape of the circle can represent the main symbol of the clock (time), besides that the circle is perfectly meaningful (whole). Meanwhile, three vertical lines illustrate financial growth.
Third, the concept of color. Gold color can mean prosperity. And gray color [my favorite color :)]. Gray is timeless, practical, and solid. Gray is at peace with itself. Like the wise crone or sage, it remains quietly in the background observing, detached, having no need to compete or prove anything. Like a standing stone, its strength is quite, timeless, and classic. It's sophisticated color without much of the negative attributes of black.
Comment Activity
First, the overall logo is the initials of the letters 'd' for 'direct', and form 3 vertical lines as 'm' for 'mortgages'.
Second, one of the benefits of the company that I read is "save time and money". Then the shape of the circle can represent the main symbol of the clock (time), besides that the circle is perfectly meaningful (whole). Meanwhile, three vertical lines illustrate financial growth.
Third, the concept of color. Gold color can mean prosperity. And gray color [my favorite color :)]. Gray is timeless, practical, and solid. Gray is at peace with itself. Like the wise crone or sage, it remains quietly in the background observing, detached, having no need to compete or prove anything. Like a standing stone, its strength is quite, timeless, and classic. It's sophisticated color without much of the negative attributes of black.
i hope you'll love it.
Best regards.
What the your thoughts behind it?
Meaning of the design and colors?
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these are the revision; entry #232 - #236
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Instead of Yellow try Gold I would like to see a white background also