Concept: 1: Logo was combined by the initial letters of "Direct Marketing Partner". 2: The meaning of the letter forms imply Direct Marketing partner can bring the profits for small business by providing its professional direct response marketing and campaigns. What's behind the rising bars is the Direct Marketing Partner. Both blue color provide the quality of Trust and integrity. Blue and Green presents more "trust" than any other colors, which is why most banks choose both colors as their primary logo color. 3: Logo presents simplicity, elegance, modernity, and adventure in a very interesting from.