Very eye-catching. It took me a moment to realize that the houses were also arrows and that you were using them to suggest movement. Love the concept. My problem is I see the arrows pointing directly upwards as meaning going to heaven, which is not something I feel comfortable with. I like the design though; maybe I need to think about it some more. Could you try outlining the houses in black?
Thank's input, initial concept is three houses are arranged in parallel, rather than an arrow as you intend. I will try to fit you requested. Thank You