The turtle. The turtle is a native of South western Arizona, thriving in the climate. The style depicted in the logo is of southwestern indian tribes. It is belived that the turtle's shell represents the sky and heavens. This is the best way I found to brand your company without being so literal as actually showing the dessert sky. The logo is also very economical to have printed and reproduced. It can be in one color or multicolor depending on your situation. The logo can be expanded upon and easily become incorporated into a label. You can also use just the turtle and have a clever design for your bottle caps. anyway, This design is incredibly user friendly and adaptable across many different uses.