Welcome! As you can see in my portfolio, I rend to focus on Real Estate clients both here as well as my local clientele. .
One thing I have been finding recently is that my clients appreciate the "badge/emblem" style logo. Note in the entries here how no color changes are needed on light and dark backgrounds due to the white border that exists.
This is very popular as it saves you costs of reversing colors for different backgrounds such as signs, shirts etc. Also it works nice as it can be your social media icon as well.
I welcome your feedback,
Paul