Demars Financial GroupLogo Design Contest

Logo Design Contest
Contests / Demars Financial Group
$875
Prize Package
1491
Logos
15 hours
is when the Open phase will end.
Active
The Client is active with rankings & feedback.
Last Logged in: 4 hours ago (Excellent)
Last Ranked: 4 hours ago (Excellent)
Feedback Comments: 144 (Excellent)
Client
Contest Progress
Blind
4 days
Open
4 days
Finalists
3 days
Selection
0-7 days

Logo Design Brief

Client
United States
What We Do
We do comprehensive financial planning and investment management and tax preparation for Americans age 55+.
Industry
Financial
Color Preferences
Blues, greys, black.
Our Ideas & Additional Information
UPDATED 12:43pm PST 11/28/24: A major unique element of our company is that we are a 3rd generation financial advisory firm. Started by Ted Demars, carried on by David Demars his oldest son, who also now works with his oldest son, Taylor Demars. We have been in business for 50 years, so consider adding a reference to being created in 1975.
Because of this background, I think it would be neat to have the logo reflect that somehow, perhaps with some word art of some sort (see web links below.) We have used a mountain in the logo for the past two phases of our logo, and I think we'd like to maintain a mountain in our logo. We want the words "DEMARS FINANCIAL GROUP" to be large within the logo, especially "DEMARS". So, they artistic element must be weaved within the area of the text, rather than apart from it.

I want our logo to convey strength, trust, stability. I really would like word art incorporated into it, as in there's a creative art element as part of the text itself, like in the links shared below.

See attached our current logo.

Draw inspiration from logos that are creative here: https://digitalsynopsis.com/design/clever-creative-logos-hidden-meaning-symbolism/?fbclid=IwY2xjawGmLIBleHRuA2FlbQIxMQABHZ59Y-FKtVVbGYeLYdd1X2RPRRf-H3N4kP67poAT9r6fukA_VQsQHcljpQ_aem_8rO6j5FnQk2wrlh1YLBjEw#google_vignette

And here:
https://digitalsynopsis.com/design/creative-monogram-logo-design-inspiration/?fbclid=IwY2xjawGmOkpleHRuA2FlbQIxMQABHRIC5rcE0_fMWEBmTd8nixc53VdrLDDAu_zNu3yI4V4YFDWo1RFh6hfooA_aem_j3DH8lzV1p9XrzC8h03JtQ#google_vignette

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Discussion

 
Client
In case I wasn't clear in the comments section, I would like to see a clear symbolism to the 3 generations of advisors, more than just 3 vertical lines.
7 days ago
 
Client
That's perhaps the most important element of this logo refresh.
7 days ago
 
Client
Feel free to take creative liberty with this logo, don't feel like you have to mirror our current logo.
7 days ago
 
Client
Logos that do not have the 3 generation element included will not be considered, thank you.
7 days ago
 
 
 
Client
I would like the "DEMARS FINANCIAL GROUP" part of the logo to have art to it, for example, 3 mountain peaks in the place of the "M". it should not break the word up so much it's hard to read the word "DEMARS" as a whole
7 days ago
 
Client
For those that are making the M and A in DEMARS look like 3 mountain peaks, could you add a line underneath that emphasizes that those 3 letters are part of a mountain range? the goal is to not distract from reading the whole word as DEMARS. the line should not just be straight, that would be boring
5 days ago
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