UPDATED 12:43pm PST 11/28/24: A major unique element of our company is that we are a 3rd generation financial advisory firm. Started by Ted Demars, carried on by David Demars his oldest son, who also now works with his oldest son, Taylor Demars. We have been in business for 50 years, so consider adding a reference to being created in 1975.
Because of this background, I think it would be neat to have the logo reflect that somehow, perhaps with some word art of some sort (see web links below.) We have used a mountain in the logo for the past two phases of our logo, and I think we'd like to maintain a mountain in our logo. We want the words "DEMARS FINANCIAL GROUP" to be large within the logo, especially "DEMARS". So, they artistic element must be weaved within the area of the text, rather than apart from it.
I want our logo to convey strength, trust, stability. I really would like word art incorporated into it, as in there's a creative art element as part of the text itself, like in the links shared below.
See attached our current logo.
Draw inspiration from logos that are creative here:
https://digitalsynopsis.com/design/clever-creative-logos-hidden-meaning-symbolism/?fbclid=IwY2xjawGmLIBleHRuA2FlbQIxMQABHZ59Y-FKtVVbGYeLYdd1X2RPRRf-H3N4kP67poAT9r6fukA_VQsQHcljpQ_aem_8rO6j5FnQk2wrlh1YLBjEw#google_vignette
And here:
https://digitalsynopsis.com/design/creative-monogram-logo-design-inspiration/?fbclid=IwY2xjawGmOkpleHRuA2FlbQIxMQABHRIC5rcE0_fMWEBmTd8nixc53VdrLDDAu_zNu3yI4V4YFDWo1RFh6hfooA_aem_j3DH8lzV1p9XrzC8h03JtQ#google_vignette