#14 - the logo is too large in relation to the wording. The logo doesn't convey any meaningful message. It doesn't fit the theme of my business #13 - same as #14, but I do like that you used additional colors to help the logo stand out!
Our panel likes the colors, , font, and modern style, #33 is preferred, without the tag line. The "crescent" above looks too much like a crescent. The city skyline logo was neutral for most panelists. They prefer a more secure, stable, trustworthy theme.
To this point we have selected you as one of the five finalists. To help you shape the designs further, I offer these points about Who we are and what we do:
We are a comprehensive financial planning and asset management firm. The nature of our business is working with real people and real problems to create ways to fulfill their dreams and aspirations. We do this through a process of counsel, guidance, planning, implementing, and supporting. The theme of our business is to build upon traditional and foundational financial planning, savings, and investment concepts (building blocks) through fresh, innovative, and modern methods. We build upon the “old” while utilizing the cutting edge opportunities of today.
Our logo should be secure, confident, and straightforward while connecting the old and the new. Hopefully this will help you in creating and refining the logo designs.
Most of our panelists prefer #33 but definitely prefer the less intense "crescent" in #72. We are not usre if the "crescent" is supposed to be a moon, sun, etc. Most feel there is too much of a "cityscape" look to the logo and would like to see more of a modern column look that would more closely portray the firm description, above. Panelists would like to see some varied designs based on this logo and we encourage your creativity in offering alternatives.