Liked your approach, specially how you integrated the logo symbol with the lettering.
Would like to you throw you a challenge. The company I am launching has three types of services (all integrated) 1 Consulting > focused on creating an integrated process for the Demand Chain of companies, promoting an alignment between Marketing and Sales 2 Technology > selection of the right technology(ies) to answer the defined process and technology integration (from marketing and sales) and of all data sources. Handling Big Data, generating Actionable Insights and its automation. 3 Services Marketing> Integrated Marketing Services to capture demand and use of Big Data for optimization of media acquisition tactics.
I thought about using different declinations logo for each of the services - which facilitates the identification of each of them.
1 Consulting> GREEN (Growth and equilibrium) 2 Technology> BLUE (Integrity and trust) 3 Marketing Services> ORANGE (creativity)
In this context I would like to request you: - A version for each service with the colours stated before (white background and a colour background) - version that includes all of these colours ( 2 versions white background and colour background), it would be used for institutional purposes and in communication with the client when the customer service includes at least two of the services that the company provides integrated > - color study (with green, blue and orange) to see how we can combine in a single logo in the best possible way (gradients, fine tune the tones, or another solution that you think interesting), not losing the attributes that each one of the logos with only one color holds.
here the updated 1 Consulting> GREEN (Growth and equilibrium) #149 #150 2 Technology> BLUE (Integrity and trust) #151 #152 3 Marketing Services> ORANGE (creativity) #153 #154
Regarding the Main logo (when we are talking in the name of the brand that provides the 3 services) what would be your suggestion to approach it? - Using the 3 colours in the logo? - If we mix these 3 colours what would we get? - ...?