Perhaps a cactus or a Sun to replace one of the letters in DART? Curious to see a few changes with this logo. We really like it but are going for something to represent where we are located
also you can use different arrow color for different services u offer, like FedEx logo ( Ex -orange - express(ground air/boat transportation) , Ex -green - ground transportation..etc
I think a logo should first look good in one color as there]s some printing technology to achieve emboss effect for business cards/ etc...gold foliage etc....
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