I tried to keep the logo simple, but meaningful. The irregularity of the line makes the viewer give it a second glance. That's when you notice that, without having to show a tractor or person, Daming Excavating powers through (the power/hard work is hinted at in the shape of the debris, which is resembles a lightning bolt) By not showing a specific vehicle, it shows that the work is coming from a crew of people - a company - rather than the excavators that you own. Basically it's just putting the focus on your company and what you do, rather than HOW you do it.
It's two colors (could be made "3D" for the web if you wanted it). This way, it can be easily (and cheaply) applied to equipment, coolers/mugs, sweatshirts, carharts, etc. It could just as easily be printed in one color.
thanks for your time - any changes/tweaks you'd like to see, please don't hesitate to ask. josh
I like your concepts very much. I think you're on to something. Unfortunately, because we are in neighborhoods full of other contractors all day long, I think that the lightning bolt would lead to some confusion. It looks like an electrician's mark. Does that make sense?
And I appreciate the fact that you made something that would be easy to apply to promo items.