Dale's Delivery ServiceLogo Design Contest

Sorry for the typo: *...already etablished DDS format... :)

I've got one more subtle color variation on this concept, if you're interested in maintaining already established DSS format of your brand - slightly stronger contrast (darker blue and lighter orange), and more emphasized text part.

Let me know if you want to check it out (Note: At this stage of the contest only first ranked designer can upload revisions, so I'll be able tu upload entries only if/when you temporarly move one of my entries into 1st position.) Cheers!

Bojan

Got it,...it makes sense. Must admit I haven't looked at colors that way, but that red/orange actually gives nice contreast to cooling blue,...thank you! Check out few updates on entries #261/#262 and #263/#264!

I do very much like the color configuration on this one. The blue does still show cooling effects maybe in a warm atmosphere. I think the Minneapolis banner makes it too bulky, and having that included as a wrap around like your other versions would tidy it up. Good work!

B/W/grayscale version, with negative space on black on #253!

...probably the best version of this emblem concept,...worn-out effect added on entry #246, and alternative color on entries #247/#248. I've also presented negative space versions in suggested brand colors on entries #249, #250, #251.

This version is simplifed, with reduced amount of details, which makes it clearly visible/readable, even when printed in small scale. Also, logo must work well in its negative space form, since this form is offten used in practical logo application.

That's it for now,...let me know if I can be of further assistance! Thank you for the feedback so far.

Bojan

...one more conceptual and color option,...still not too much detail, that would in print look just like a big blur,...simple, clean lines.

...testing blue-green color combo!

...one option with orange/red color incorporated,...it might be too warm color, that contradicts the refrigeration concept and feel. There is enough dynamic shown in speeding refrigeration van, so there's no need to show dynamic through color itself. Colder color spectrum (blue/green) is more suitable for this visual identity.

Hope this little analysis helps!

Bojan

..also, in this case ribbon with place designation is removable, or can be used as a placeholder for different locations,...so I guess there's some flexibility in emblem form as well! :)

Bojan

...logo + text form is more flexible format in practical logo use and various logo applications, but if you prefer emblem style logo, here's one more unique solution, with reduced amount of details for easier printing.

...one emblem form design layout, in case you don't prefer detachable logo icon,...still clean, simple, easy/cheap to print.

...one more layout combining stacked text, with logo icon including frosting element and obvious refregeration unit on the van. Mixed color option on entry #203.

...another potentialy interesting update,...clean, simple, tells the story!

I've just uploaded few options, based on your feedback, changing the tagline and making adjustments on logo icons,...check out entries #188/#189, #190/#191, #192/#193 and #194/#195!

Let me know if I can be of further assistance! Thanks!

Bojan

Hi!

Thank you for constructive feedback,...I'll be back soon with all suggested modifications. talk soon.

Bojan

I very much like the layout and color scheme. We might like to have "Minneapolis" or "Twin Cities" instead of the slogan.

We very much like this one. Could you possibly add a small box to the top of the van towards the front? That would make it look just like our delivery vehicles that have a refrigeration unit attached to them. It's very identifiable.

...and one very simple, contemporary concept involving opened ice box element, as symbol of "on time delivery", without using obvious transportation symbols.

...this might be interesting concept, with recognizable, detachable logo icon, containing elements of state outline, fast/reliable delivery, and refrigeration. Any thoughts? Thank you!

Bojan

introducing red color, but it seems better to use cold blue spectrum, to symbolize refrigeration.

Hi!

Here are few potentialy interesting design concepts,...clean, simple, easy-to-reproduce, pro-looking!

Hope you'll like some of the ideas and feel free to suggest potential improvements! Thank you!

Regards,
Bojan