Here is my logo for your consideration. I took the tape measure idea you mentioned, and I applied it to the entire CHC while making it look slimmed down. My logo is very versatile and can easily be used in any medium and at any size. The CHC icon itself can also be used as a standalone logo, when you do not want to use the entire full text with it. I will post it separate by itself as well, so that you can see how it looks on its own. (I will be happy to provide both versions for you, at no additional charge, if you wish to have them.)
Please, Let me know if you would like to see any changes made, and I will be happy to provide. Thanks for your consideration.
Jake, I think you nailed it! I like the concept of it alone, with tag and without. I was wondering how it would look in a different font or color set up so that it looked a touch more on the professional side. Can you send something like that so that we can determine what look best suits the center? Thanks, Laurie
Here is a new version for your review. I added a font for "Weight Loss" that is very professional and used a lot in medical and research fields (it is clean and easy to read, while still being appealing to the eye—which is why it is used so often). I kept the font used for the logo itself the same, as it needs to be a heavier weighted font like that for it to look right when used in that way.
I will post some additional color options for you as well. Are you still hoping to remain in the yellow/orange/red range? Or would it be good for you to see additional options as well? Let me know and I will submit some more for you.
I also submitted a one-color version for you to see (#38). As I am sure at some point you will need to have a one-color logo on-file (for engraving, embossing, or one-color printing). I hope you find that it is still successful as a one-color logo.
I will be happy to provide any or all of the additional logos you see here, free of charge, should you decide that you would like to have them.
I see your contest ends in 5 hours, but after that time the top-ranked designer can still submit revisions for you. If you would like me to, I will make that change as soon as I get to my studio this evening after work (around 5pm central time). Otherwise, if you are not wanting to wait until then, I understand. Thanks for your consideration on this matter.