It's comming to me slowly now..... I grasped he concept of the combined C and Q to form a disc after about 30 seconds of looking at it. But Joe Bloggs won't look and analyse that long and why would he, he's only interested in what you can offer him and for how much, bu the logo and the 1st 10 seconds on the website makes or breaks their perception of your product.
So, the average Joe Bloggs out there can't think outside the square and as you know, you only have 10 seconds to make that 1st impression. They're interested in the content of the website. SO, the logo has to impact immediately to give them the comfort level to want to loook at your website when it's up and running