collectively we like the direction here. The infinity symbol has some interesting tie to the product. The only negative feedback was it might be difficult to see the "co". Would love to see some additional exploration with the infinity symbol.
I agree the arrow makes it a bit confusing because it closes the loop. #43 removed the arrow, #42 moved it to the "o" side, i think this fixes the problem. #44 is a bit bolder version
Thank you for the feedback, any other thoughts let me know.