I'm not loving your font selection yet? Is there something more modern that might blend well with your graphic? Maybe bold "hawks" but leave "brand" unbold? Since this is going to live on web, it's important to keep the font(s) modern / light ?
Also, one other thought about the thin lines in the face - although I love them:) - I'm concerned they will fill in when we print it on paper? Can you try it with some of the lines simplified or just a few lines perhaps? I don't want to lose the look, but definitely need to be able to reproduce it.