I like the clean lines and contemporary design. CFP also stands for a popular designation in the industry, so would like to see some options with a brand icon other than its initials and then the company name spelled out to the side of the icon.
We like your ideas! For the one ranked #2 and 3, we like the font a lot but would like to see some different variations of the brandmark. The font is perfect in all of those, but we like the circular of the first two best. The first is almost a little too spa like or similar to ATT - we need it to have a little more meaning to the financial industry but keep a simple, contemporary look. I like the second one a lot too but the arrow doesn't look like part of the image - rather an after thought. If you can think of a way to integrate it into the design better maybe that would make sense. Feel free to use the square icons too as that is what a portfolio would look like. Thanks!
Can you make the first one look more like a zero - but keep the same clean look? Also, entry 16 is great too - but let's make the circle look more like the zero with an up arrow crossing over it diagonally. On entry 17 can we have those slanted going up implying that your money would grow with commission free portfolios?