Focusing on the service at hand, the "equal" sign followed by the brand name exemplifies a conclusion, an arrival to an answer. The logo says no matter what, the answer always equals, "comboword" the addition of the slogan also provides, brand recognition by saying, comboword is the keyword combination answering tool, which ties in well by using the "equal" sign symbol. Your feedback or any ideas you may have to add to the concept are welcomed.