My client likes your design. Could you show us your entry #28 on a white background. He likes how you have the reflection of coat me underneath the word CoatMe. Also, do you have anything worked up showing the letter individualized instead of the script style for the word coat? At first glance it seemed hard to read.
With my client, the glossier the better! His process is in high demand because of his high gloss finishes. I think #28 looks glossier than # 27, do you agree? My concern is translating this "glossiness" to letterhead and business cards, as well as his website.